Quanbo Technology specializes in selling second hand and brand new Ciena boards and optical transceivers.

Quanbo Technology specializes in selling second hand and brand new Ciena boards and optical transceivers.

I. Core Positioning and Objectives Positioning

Focusing on the B2B market, with "guaranteed quality + high cost-effectiveness + professional services" as the core, we aim to build the brand image of "Ciena's preferred supplier of board cards and optical transceivers".

We also take into account the stability and reliability of new products as well as the cost advantages of second-hand products, 

to address customers' concerns about quality and budget pressure during network upgrades and equipment replacements. Objective

1. Short-term (6 months): Cover 3 types of core customer groups, achieve an average of 15 valid orders per month, and establish 10 long-term cooperative potential customers.

2. Medium-term (1 year): Become the benchmark supplier of Ciena's second-hand equipment in the region, steadily increase the market share of new products, and achieve a customer repeat purchase rate of 40%.

3. Long-term (2 years): Build a global channel network, form a closed service system of "product sales + technical support + recycling and replacement".

II. Precise Target Customer Segmentation

1. Core Customers: Cloud service providers and data center operators: The global demand for optical transmission equipment in this field leads the market recovery. 

Nearly 50% of Ciena's business focuses on these customers, and efforts are made to target small and medium-sized cloud providers and data centers, 

meeting their high-speed interconnection needs such as 400ZR/ZR+ modules.

2. Key Customers: Telecommunication operators and large enterprises: Cover domestic and foreign telecommunication service providers and ，

the network departments of Fortune 500 companies. In response to their network expansion and equipment iteration needs, provide new Ciena boards and cost-effective second-hand replacement solutions.

3. Potential Customers: Government/public sectors and channel partners: Connect with government network infrastructure projects, 

provide secure and stable equipment support; develop regional communication equipment distributors and system integrators to expand market coverage.

III. Product Value and Differentiation Strategies

Product Portfolio

New Products:主打Ciena WaveLogic series boards and 400G/100G optical transceivers， emphasizing original factory quality， 

complete warranty， compatibility with the latest protocols， and suitability for high-demand network scenarios.

Second-hand Products： Select equipment with a usage period of 3 years or less， verified by the original factory SN code， 

providing "optical interface inspection + firmware upgrade + transmission rate test" triple quality inspection to ensure packet loss rate < 0.01% and no aging of core components.

Differentiation Advantages

1. Quality Assurance： Second-hand equipment comes with inspection reports and original factory circulation records， 

while new products can be traced back， eliminating industry pain points such as firmware lock-in and performance misrepresentation.

2. Cost Optimization： The price of second-hand equipment is 30%-50% of the new product， supporting "trade-in"， helping customers reduce costs for 5G construction and network upgrades.

3. Technical Adaptability： Follow Ciena's technical roadmap， focus on promoting products related to the WaveLogic 6e chipset， meeting the high-bandwidth requirements of cloud networks and AI edge computing.

IV. Multi-channel Promotion Strategy

1. Online Precise Customer Acquisition

Industry Platforms： Join professional platforms such as Fiber Online and Communication World Network， 

publish product details and quality inspection standards， optimize keywords "Ciena second-hand boards" "original Ciena transceivers".

Content Marketing： Produce technical white papers "Ciena Equipment Selection Guide" and "Quality Identification Manual for Second-hand Optical Modules"， 

push them on LinkedIn and industry公众号， embed product advantages； release short videos to showcase equipment inspection process and actual transmission test results.

Targeted Placement： For target customer groups， place targeted advertisements on industry exhibition websites and communication technology forums， 

highlighting "quality guarantee + cost savings" core selling points.

2. Offline Channel Deepening

Industry Exhibitions： Participate in global optical communication conferences， telecommunications operator equipment procurement events，

 etc.， present product samples， quality inspection equipment， and success cases on-site， provide one-on-one technical consultation.

Direct Visits： Form a professional sales team， focus on visiting regional cloud service providers， telecommunications operators， 

and the network departments of large enterprises， carrying customized solutions and sample demonstrations.

Partner Expansion： Develop 10-15 regional channel partners， provide sales training and technical support (refer to the Ciena Spear app model)， share customer resources and market information.

3. Word-of-Mouth and Retention of Existing Customers Case endorsement: Collect benchmark customer cooperation cases (such as data center equipment upgrades, 

operator cost optimization projects), create case collections and customer testimonials to enhance trust.

Loyal customer incentives: Launch the "Refer for Rewards" campaign. Existing customers who refer new customers ，

to complete a transaction can receive service fee reductions or extended warranty periods; provide bulk purchasing discounts for repeat customers.

After-sales service: Establish a 24-hour technical support team, with an average response time of ≤ 30 minutes, offering installation guidance, 

firmware upgrades, and other services; second-hand products have a 6-month warranty, and new products are guaranteed according to the original factory standards.

For inquiries， please log in to the website； https://www.quanbotelecom.com

Quanbo Tech supply a wide range of other Ciena series . If you have any need or interest, please feel free to send inquiry to Sale@quanbotelecom.com