Quanbo Technology specializes in the global sales of brand-new and second-hand Mellanox network cards and optical transceivers

Quanbo Technology specializes in the global sales of brand-new and second-hand Mellanox network cards and optical transceivers

I. Strategic Core Positioning

With the core of "full-state product matrix + dual guarantee of technical compliance", relying on Mellanox's RDMA low-latency technical barriers and the advantage of full-rate coverage from 10G to 800G,

Build a dual-track sales system of "new products targeting the high-end market + second-hand products expanding the increment", focusing on data centers, cloud computing, HPC, 5G infrastructure,

Five major tracks for upgrading small and medium-sized enterprises, covering global core markets and emerging regions, aim to create a global network hardware supplier label of "high cost performance + reliability".

Ii. Product Stratification and Differentiation Strategy

(1) New Product: High-end Value Anchor

Core product categories: Mellanox ConnectX-6/7 series 400G/800G network cards (supporting PAM4 encoding and ASAP2 technology), 100G-800G industrial-grade optical transceivers

Core selling points: Original factory warranty, line speed performance, low CPU consumption (29% less than the industry average), and compatibility with high-end scenarios such as AI clusters and supercomputers

Target customer groups: Global Top cloud service providers (such as AWS, Azure, etc.), financial high-frequency trading institutions, national supercomputing centers, and large telecommunications operators

(2) Second-hand products: Cost-performance incremental engine

Core product categories: ConnectX-4/5 series 10G-100G network cards and 25G-100G optical transceivers in over 90% new condition (tested at the original factory level)

Core selling points: The price is 30%-50% lower than that of brand-new products, a 90-day warranty is provided, performance re-inspection is supported, and it is suitable for the upgrade or backup equipment needs of small and medium-sized enterprises

Compliance Assurance: Strictly implement the "Three Inspections and One Clearance" standard - full hardware function testing, verification of operating duration, inspection of appearance integrity, and thorough data clearance (in compliance with German BSI standards), and provide third-party test reports (TUV Rheinland certified)

Target customer groups: small and medium-sized enterprises, edge computing nodes, secondary infrastructure projects, and entry-level users in emerging markets

Iii. Global Market Segmentation Breakthrough Strategy

(1) North American market: Dual breakthroughs in high-end and existing markets

Core customer groups: Cloud service providers, supercomputing centers (new products); Procurement of backup equipment for local small and medium-sized enterprises and data centers (second-hand products)

Product Portfolio: Brand-new CX7 series 400G/800G network cards +800G transceivers; Second-hand CX5 series 100G network card +50G transceiver

Channel layout

1. Direct supply cooperation: Connect with the global procurement center of cloud service providers, sign LTA agreements, and embed the pre-installed list of servers

2. Distribution Linkage: Cooperate with Ingram Micro and SYNNEX to cover the enterprise-level market; Expand the retail of second-hand products through Amazon Business

3. Compliance Assurance: FCC certification, ROHS environmental protection certification, certificate of origin. For second-hand products, an additional data erasure certificate is provided

Key move: Participate in the Supercomputing exhibition and hold a special session on "AI Computing Power Interconnection Solutions". Launch a "Second-hand equipment trade-in for New" subsidy program

(2) European Market: Deepening Compliance and green Development

Core customer groups: Industry 4.0 enterprises, telecom operators (new products); Infrastructure projects in Eastern Europe, small and medium-sized enterprises (second-hand products)

Product Portfolio: Brand-new low-power 25G/50G transceivers +CX6 network cards; Second-hand 10G/25G high cost-performance package

Channel layout

1. Regional agent: Cooperate with local distributors such as German Phoenix Contact and French AXIOM to provide industrial-grade customized solutions

2. Project Breakthrough: Connect with the EU Digital Recovery Fund, focusing on the "Backbone Network Upgrade Energy-saving Solution"

3. Compliance Assurance: CE certification, WEEE recycling declaration, second-hand product application for HS code 8471.4140, with complete configuration list and test report attached

Key actions: Participated in the CeBIT exhibition in Germany and released the "White Paper on Energy-saving Solutions for Industrial Networks". Offer bulk purchase discounts for second-hand equipment in the Eastern European market

(3) Asia-Pacific Market: Scale + Policy Dividends

Core customer groups: China's three major operators, Alibaba Cloud (new product); Small and medium-sized enterprises in India/Southeast Asia, edge computing projects (second-hand products)

Product Portfolio: Brand-new full-rate transceiver +CX5/CX6 network card combination; Second-hand 10G/25G network card + transceiver integrated package

Channel layout

1. Direct supply cooperation: Form a dedicated team for operators to participate in the bidding for 5G fronthaul networks

2. National agency system: Signed contracts with Redington (India) and HCL Infosystems (Southeast Asia), covering the small and medium-sized enterprise market

3. Localization support: Hong Kong warehouse center inventory (core model new products inventory rate ≥90%, second-hand products ≥70%), 48-hour regional delivery; Complete 3C, KC and PSE certifications

Key actions: Participated in the China International Information and Communications Exhibition and the ComNet Exhibition in India; We are launching a new batch purchase discount for the "East Data West Computing" project and providing a second-hand equipment installment payment plan for small and medium-sized enterprises in Southeast Asia

(4) Emerging Markets: Cost-performance penetration

Core customer groups: Telecom operators in Southeast Asia and Latin America (new mid-range products); Local small and medium-sized enterprises, secondary upgrading projects (second-hand products)

Product Portfolio: Brand-new 10G/25G transceiver +CX5 network card; Second-hand 10G entry-level package (network card + transceiver + cable)

Channel layout

1. Regional national agents: Develop 2-3 general agents covering core countries, providing logistics subsidies and marketing support

2. Scene Penetration: Focusing on the demands of digital transformation, launch a "low-cost network upgrade solution"

3. Delivery Guarantee: Delivered through transfer warehouses in Singapore and Dubai, simplifying the customs clearance process. Second-hand products come with multilingual user manuals

Breakthrough actions: Join Lazada Enterprise Purchase and Mercado Libre Enterprise Channel in Latin America; Publish short video tutorials on the installation and debugging of second-hand products

Iv. Full-chain Sales Support System

(1) Pricing and Inventory Management

Tiered pricing: For new products, the premium in the high-end market is 15% to 20%, while in emerging markets, it remains unchanged. Second-hand products are priced according to their condition (50% discount for 95% new and 60% discount for 90% new)

Inventory allocation: The world's three major warehousing centers (Hong Kong, California, USA, and Frankfurt, Germany) work in coordination. The inventory rate of new core models is ≥90%, and second-hand products are dynamically allocated based on regional demand. The response time for out-of-stock situations is ≤24 hours

Bundled Plan: Introduce a "brand new + second-hand combination package" (brand new for core equipment and second-hand for backup equipment). Enjoy a 10% discount for annual purchases exceeding 5 million

(II) Channel Incentives and Empowerment

Rebate policy: 8% rebate for new products with annual sales of over 10 million yuan, and 5% rebate for products with sales between 5 million and 10 million yuan. An additional 2% rebate is offered for second-hand products. Core agents enjoy a 30% subsidy for marketing promotion expenses

Empowerment support: Provide product technical training, testing standard manuals, and marketing material templates; Assign dedicated technical specialists to agents for 7× 24-hour remote response

Regional protection: Clearly define the exclusive agency authority. Cross-regional cross-selling is strictly prohibited. Violators will have their rebate eligibility revoked

(3) Technical services and after-sales support

Global technical team: Providing multilingual services in Chinese, English, Japanese and Korean, 7× 24-hour remote debugging. For the first customer, a one-on-one technical advisor will be assigned

After-sales policy: New products come with a 3-year original factory warranty, used products come with a 90-day warranty, and we support global replacement for faults (48-hour on-site service in core markets).

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Quanbo Tech supply a wide range of other Mellanox series . If you have any need or interest, please feel free to send inquiry to Sale@quanbotelecom.com