Quanbo Tech specializes in selling the entire range of Alcatel-Lucent equipment boards and cards

Quanbo Tech specializes in selling the entire range of Alcatel-Lucent equipment boards and cards

I. Core Positioning and Differentiation Advantages

With the core positioning of "Bell Laboratory technology inheritance + full-scenario compatibility and adaptation", 

relying on Alcatel-Lucent's technological accumulation in the field of communication (the merger of Alcatel and Lucent in 2006,

 inheriting the innovative genes of Bell Laboratory), focusing on "full coverage, high compatibility, and safety and stability" as the three core advantages,

it mainly promotes "original factory quality guarantee + flexible deployment solution + high cost-effectiveness supply", 

to solve the core pain points of government and enterprise, operators, and integrators in network upgrade, equipment expansion, 

and old equipment adaptation, and create the market label of "trusted choice for communication boards".

II. Target Markets and Customer Stratified Operations

1. Core Target Markets

Key areas: Operator machine rooms in first- and second-tier cities in China, areas with concentrated government and enterprise data centers, overseas communication infrastructure upgrade markets (Southeast Asia, Europe);

Core scenarios: 5G base station support, enterprise campus networking, data center interconnection, upgrading and replacing old communication equipment.

2. Customer Stratification and Demand Matching

Headquarters customers: Telecommunications, mobile, etc. operators and large cloud service providers (requirements: batch procurement, 

customized adaptation, long-term cooperation, complete after-sales, focus on board capacity and stability);

Mid-range customers: Medium-sized IDC service providers, government IT departments (requirements: high cost-effectiveness, seamless compatibility with existing systems, 

rapid delivery, emphasis on security protection and convenient operation);

Long-tail customers: Network engineering integrators, small enterprises, and second-hand equipment dealers (requirements: spot supply, complete models, technical guidance, 

flexible order placement, focus on compatibility and residual value recovery);

III. Core Selling Points of Products (Technology + Scenario Dual Drive)

1. Full coverage, no blind spots in adaptation: Covering transmission boards, baseband boards, interface boards, etc. of all categories, 

compatible with Alcatel-Lucent's full range of equipment such as OmniAccess and OmniPCX, 

and supporting cross-platform adaptation with mainstream brand equipment, solving the compatibility problems of upgrading old systems;

2. Technical inheritance, hard-core performance: Inheriting the Bell Laboratory technology genes, some models are equipped with high-bandwidth transmission chips, 

supporting multi-rate upgrades from 155Mbps to 10Gbps, adapting to the evolution requirements of SONET/SDH protocols, meeting the different performance demands of backbone networks and edge networks;

3. Safe and stable, convenient operation: Built-in IPsec VPN and other security protection mechanisms, 

supporting L2-L7 level three-dimensional defense, 99.999% operational stability, reducing the risk of network interruption; adapting to hybrid cloud deployment mode, helping enterprises achieve digital transformation;

4. High cost-effectiveness, flexible supply: Original factory quality guarantee, spot coverage of popular models, 

providing more competitive prices than new products; supporting old board card recycling and replacement services, which is both environmentally friendly and helps enterprises recover funds, reducing procurement costs.

IV. Multi-channel Integrated Marketing Promotion

1. Online precise customer acquisition (exposure + lead conversion)

Search engine marketing (SEM): Targeting core keywords such as "Alcatel-Lucent boards", "Alcatel-Lucent line card", 

"communication transmission boards", "old communication equipment upgrade boards", etc., placing Google Ads and Baidu promotion, 

targeting IT technology websites and operator procurement platforms; optimizing product detail pages of the official website, embedding long-tail keywords, improving natural search rankings;

Industry platform entry: Entering Hc360, Communication World Network, and Enterprise Query Purchase Channel, publishing a list of all models, 

spot inventory, and recycling and replacement policies, marking "original factory compatibility", "spot delivery quickly", "on-site inspection" labels, 

attracting precise procurement demands; Content marketing empowerment: Publish valuable content on LinkedIn, industry group chats, 

and communication technology forums - "Alcatel-Lucent Board Card Selection Guide: Adaptation Solutions for Different Scenarios", 

"Recycling of Old Board Cards: Maximizing Value", "Enterprise Network Upgrade: Practical Cases of Alcatel-Lucent Board Cards", 

highlighting product advantages and consultation methods; Create technical white papers, compatibility lists, installation videos, 

and users can download them upon leaving contact information, thereby retaining potential customers;

Social media matrix operation: Overseas operate LinkedIn and Facebook accounts, sharing product updates and industry trends; Domestic operate Douyin account, 

releasing short videos such as board card model interpretation, recycling and replacement process, and customer installation cases, attracting engineering companies and enterprise procurement attention.

2. Offline scenario penetration (dual breakthroughs of trust and transaction)

Industry exhibition participation: Participate in professional exhibitions such as China International Communication Exhibition and Global Communication Technology Conference, 

pre-arrange targeted invitations to target customers, showcase board card physical samples, test data, and adaptation solutions during the exhibition, 

provide on-site consultation and sample testing services, and follow up with potential customers within 24 hours after the exhibition;

Channel cooperation expansion: Sign cooperation agreements with network engineering integrators and regional communication equipment distributors, 

provide rebate policies and technical support, leveraging their customer resources to expand market coverage; For operator customers, 

form professional sales teams to conduct on-site demonstrations and provide customized solutions;

Customer salon activities: Jointly hold small technical salons with industry associations, with themes focusing on "Upgrade of Old Communication Systems"

 and "Efficient Operation of Communication Board Cards", inviting target customers to participate, sharing success cases and product advantages, promoting face-to-face communication and conversion.

3. Word-of-mouth marketing explosion (dual growth of repeat purchase and referral)

Case packaging and dissemination: Sort out typical customer cases, such as "A certain operator's 5G base station expansion project (batch purchase of 300+ transmission boards)"

"Medium-sized IDC cross-platform adaptation project (using Alcatel-Lucent board cards to achieve efficient interconnection)", 

highlighting product stability, delivery efficiency, and cost advantages, spreading through the official website, industry media, customer testimonials, etc.;

Recycling and replacement linkage: Launch "Recycling of Old Board Cards + Purchase of New Board Cards" linkage policy,

 providing on-site testing, immediate quotations, and fast payment services, attracting enterprises with idle board cards to participate, expanding customer sources and reducing procurement thresholds;

Old customer incentives: Establish old customer files, offer bulk discounts to second-time purchasers (single purchase of 10 boards or more enjoy 90% discount), 

and provide cash rebates or free technical services for successful referrals by old customers, stimulating explosion and dissemination.

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Quanbo Tech supply a wide range of other Alcatel-lucent OTN board series . If you have any need or interest, please feel free to send inquiry to Sale@quanbotelecom.com